Student Engagement & Public Relations

Full Time, onsite
The Malaysian Institute of Certified Public Accountants (MICPA)
Kuala Lumpur, Malaysia

Salary undisclosed

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MICPA conducts a professional accountancy programme jointly with Chartered Accountants Australia and New Zealand (CA ANZ) to enable candidates to qualify as Certified Public Accountants and Chartered Accountants.

We're looking for energetic individuals with creative ideas to help us promote MICPA x CA ANZ brand & create awareness among students nationwide.

Duties and responsibilities will include:

To develop and implement brand development and marketing strategies to achieve the overall objectives of the Institute.
To plan and execute branding campaign activities to create a strong brand image and profile of the Institute.
To organise activities to promote the CPA qualification and create better brand awareness in target markets.
To initiate sponsorship and co-branding programmes.
To undertake market analysis to keep track of market trend and competitor activities and identify new opportunities for brand building.
To oversee the Institute’s social media activity & develop digital strategies to build a lasting digital connection with consumers.
To organise public relations and Institute’s activities and events.
To undertake in the publication of the Institute’s journal and promotional materials.
To proofread and write content for newsletters, website, and other collaterals

Requirements: