Digital Media Executive (Ecommerce)
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Job Title- Digital Media Coordinator
Work Location- Petaling Jaya, Selangor
Job Type- Contract
Digital Media (Ecommerce focused) & Social Media Coordinator
Responsibilities:
Performance Media Management:
- Assist in the planning and implementing digital media campaigns across various channels including retailer’s search engines, social media, affiliate marketing, and not limited to CRM marketing
- Coordinate with external agencies or partners on campaign briefs and own the timely execution of a campaign across multiple platforms.
- Monitor campaign performance and provide support in optimizing strategies to meet KPIs and ROAS targets.
Content Support:
- Assist in the development and execution of social media strategies, including monthly content planning, copywriting, UTM link generation and maintenance.
- Coordinate with external agencies in creating and curating content that aligns with the brand voice tailored and appeals to the target audience.
- Collaborate with creative team to help produce engaging ad content and ecommerce campaign banners tailored for each platform
Data Analysis:
- Support the collection and analysis of campaign performance data.
- Assist in generating reports and providing insights for campaign improvements.
Learning and Development:
- Stay updated with the latest trends and best practices in digital marketing, e-commerce and social commerce.
- Participate in training sessions and workshops to enhance skills and knowledge.
Qualifications:
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Skills:
- Basic understanding of digital marketing principles and e-commerce.
- Familiarity with social media platforms, especially Lazada, Shopee, and TikTok.
- Detail-oriented with excellent organizational and project management skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) for creating reports, presentations, and data analysis.
- Creative thinking and problem-solving abilities.
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