Senior Branding Executive
Salary undisclosed
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JOB SCOPE
- Execute marketing activities by demonstrating expertise in various areas, including but not limited to content development and optimization.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, SMS, mobile applications, etc.)
- Responsible for visual merchandising in all outlets.
- Create marketing materials for marketing platforms.
- Conduct market research to establish customer trends, habits, needs and preferences, and analyze market trends to identify new opportunities for the company.
- Translate complex data and analytical models into insights that can be used to develop marketing strategies.
- Brainstorm and develop ideas for creative marketing campaigns.
- Promote brand awareness through marketing efforts.
- Develop and manage innovative communication design ideas.
- Provide ideas to marketing in regards to design style, mood-board, format, and timescales.
- Create digital content for all marketing platforms, including but not limited to Facebook, Instagram, YouTube, Website, Forever2U, and Telegram.
- Undertake competitor research and analyses.
- Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
- Support Sales, Marketing & Events activities.
- Work closely with other departments, such as sales, operations, and customer service, to ensure that marketing efforts are aligned with the company's overall strategy.
- Oversee the development and management of the company's brand, ensuring that it is consistent across all marketing channels. (align with home office)
- Develop and manage the marketing budget, and use data to forecast future marketing expenditures.
- Performing other duties when needed.
- Maintain compliance with all company policies and procedures.
- Must have at least 3 years of Marketing experience, preferably in the MLM industry.
- Must be able to work independently and in a team.
- Excellent problem solving and negotiation skills.
- Knowledge in design work and video editing can be an added value.
- Highly innovative, resourceful, and proactive.
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