Brand Manager

Responsibilities:

• Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long-term.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Assisting with product development, pricing, and new product launches, as well as developing new business opportunities.
• Creating and managing promotional collateral to establish and maintain product branding.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website, app, and social media that attracts and converts our target groups.
• Oversee and approve marketing material from BTL to online and social media.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis and allocate funds wisely.
• Competitor and customer insights analysis.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Managing the budget for marketing initiatives, advertising, and promotional items.

Requirements:

• Demonstrable experience in marketing, together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
• Proven experience in brand development.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.
• BSc/MSc degree in Marketing or related field with at least 6 years of experience.
• Been in a Team Manager position for at least 2 years.
• Has a Retail or FMCG background is a great advantage.