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Head of Marketing Communications

Salary undisclosed

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Responsibilities

Develop Brand Strategies Marketing Plans:

• Craft and execute comprehensive brand strategies and marketing plans that support achieving business goal, enhance brand visibility and drive market share.

• Establish and track key performance indicators (KPIs) and set target projections for marketing initiatives.

Budget Management:

• Manage the marketing budget with precision, ensuring resources are allocated efficiently for optimal impact.

Drive Digital/Innovative Improvements:

• Spearhead the adoption of cutting-edge digital marketing methods/ tools to elevate brand interaction and customer experience.

• Develop and oversee a marketing dashboard and deliver monthly performance highlights.

• Utilize data-driven insights to measure performance, optimize campaigns, and maximize ROI across all marketing channels.

• Stay informed about industry trends, best practices, and emerging technologies to continuously improve marketing efforts and drive innovation.

Team Leadership:

• Lead the marketing team with an energetic and dynamic approach, provide guidance and support to ensure alignment with company goals and objectives.

Cross-Functional Collaboration:

• Facilitate collaboration with cross-functional teams to meet shared objectives.

• Establish and maintain strong relationships with key stakeholders, partners, and vendors to support marketing initiatives and strategic partnerships.

Conduct Analysis Reporting:

• Employ data analytics to guide marketing strategies and provide comprehensive reports on campaign outcomes.

• Analyze marketing campaign results, pinpoint areas for enhancement, and offer actionable insights to campaign PIC.

Required Experience

• More than 8 years relevant experience in marketing with marketing leadership

• Background of traditional marketing – ATL/ BTL.

• Solid understanding of digital marketing tools and strategies.

• Metrics driven with a deep understanding of branding marketing

• Bachelor’s degree Business/ Marketing/ Communication/ Finance or related field

• Excellent strategic thinking abilities with a focus on innovation

• Good communication skills for effective collaboration with diverse teams.

• Strong analytical skills and experience with data-driven decision-making.

• Well-organized individual with clear prioritization skills.

• Proficiency in digital marketing tools and platforms.