Head of Marketing Communications
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Responsibilities
Develop Brand Strategies Marketing Plans:
• Craft and execute comprehensive brand strategies and marketing plans that support achieving business goal, enhance brand visibility and drive market share.
• Establish and track key performance indicators (KPIs) and set target projections for marketing initiatives.
Budget Management:
• Manage the marketing budget with precision, ensuring resources are allocated efficiently for optimal impact.
Drive Digital/Innovative Improvements:
• Spearhead the adoption of cutting-edge digital marketing methods/ tools to elevate brand interaction and customer experience.
• Develop and oversee a marketing dashboard and deliver monthly performance highlights.
• Utilize data-driven insights to measure performance, optimize campaigns, and maximize ROI across all marketing channels.
• Stay informed about industry trends, best practices, and emerging technologies to continuously improve marketing efforts and drive innovation.
Team Leadership:
• Lead the marketing team with an energetic and dynamic approach, provide guidance and support to ensure alignment with company goals and objectives.
Cross-Functional Collaboration:
• Facilitate collaboration with cross-functional teams to meet shared objectives.
• Establish and maintain strong relationships with key stakeholders, partners, and vendors to support marketing initiatives and strategic partnerships.
Conduct Analysis Reporting:
• Employ data analytics to guide marketing strategies and provide comprehensive reports on campaign outcomes.
• Analyze marketing campaign results, pinpoint areas for enhancement, and offer actionable insights to campaign PIC.
Required Experience
• More than 8 years relevant experience in marketing with marketing leadership
• Background of traditional marketing – ATL/ BTL.
• Solid understanding of digital marketing tools and strategies.
• Metrics driven with a deep understanding of branding marketing
• Bachelor’s degree Business/ Marketing/ Communication/ Finance or related field
• Excellent strategic thinking abilities with a focus on innovation
• Good communication skills for effective collaboration with diverse teams.
• Strong analytical skills and experience with data-driven decision-making.
• Well-organized individual with clear prioritization skills.
• Proficiency in digital marketing tools and platforms.