KOL Specialist (Junior)

Company Description

LONKOOM, was born in London in 2003, focuses on the shaping of fragrance texture, and uses all kinds of natural fragrance materials from Britain to depict the British fashion of living color and fragrance! For over 20 years, we have been in pursuit of product quality with craftsmanship by cooperating with the IFF, the Givaudan, the Firmenich, and the international top three fragrance companies, and invites the world's leading perfumer masters to be present, customize personally for the perfume and clients with the best high quality perfume products

Role Description

This is a full-time on-site role for a KOL Specialist located in WP. Kuala Lumpur. The KOL Specialist will identify and engage with key opinion leaders in the fragrance industry, build relationships, and create partnerships. The role will involve coordinating and managing KOL events, collaborations, and promotions to enhance brand visibility and reach.

Responsibilities

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
• Analyze and identify the best content promotion trend to give further key recommendations to discover other ways of reaching customers and driving sales traffic
• Handling the end-to-end process of the influencer marketing strategist starts from approaching a suitable KOL/ Influencer, creating & presenting the brief, and reviewing their performance
• Ensure that a brand remains recognizable, up-to-date, and exciting to customers
• Making sure that branding is consistent across advertising and campaigns
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
• Manage KOL/Influencer seeding for the campaign to create brand awareness and publicity

Qualifications

• Strong communication and interpersonal skills
• Understanding of the fragrance industry trends
• Marketing and promotional skills
• Ability to work effectively in a team
• Bachelor's degree in Marketing, Communications, or related field
• Fluent in English & Malay, both oral and written
• An ability to think strategically to produce innovative and original ideas
• Strong analytical skills partnered with a creative mind
• Strong negotiation skills
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
• Able to join ASAP
• Fresh graduates are encouraged to apply