Assistant Marketing Manager

We are on the lookout for a creative and highly motivated Assistant Marketing Manager to join the Anytime Fitness team during an exciting period of growth! If you're passionate about fitness and thrive on creating captivating digital content, this is your chance to be at the forefront of our brand’s local and digital transformation.

As our Assistant Marketing Manager, you will lead the development of our local market strategies and content, ensuring a consistent and engaging digital presence that connects with our audience. You’ll collaborate with regional and local teams to ensure impactful, culturally relevant campaigns that showcase the Anytime Fitness experience.

Roles & Responsibilities

• Strategic Marketing & Localisation
• Localise regional marketing strategies for the Johor Bahru and Kuala Lumpur markets, ensuring cultural relevance and alignment with local market conditions.
• Work closely with the regional marketing team to ensure consistency in messaging and promotions.
• Share valuable insights on local consumer behaviour and preferences to shape more effective campaigns.
• Campaign Management & Execution
• Manage the end-to-end execution of local campaigns, from conception to reporting, including social media, events, and partnerships.
• Oversee and coordinate in-club activations, events, and partnerships with local businesses. Ensure local gyms have the necessary collateral for promotions and campaigns.
• Initiate and manage outreach efforts to establish partnerships with brands and KOLs.
• Content Creation & Production
• Conceptualise, develop & execute objective driven Social Campaigns alongside high-quality visually appealing and engaging Creative Content for the brand across social channels, i.e. Facebook, Instagram, Google, TikTok. Content deliverables include videos, photos, animations, GIFs, TikTok content & other design elements that will be used on online & offline marketing channels.
• Produce content which includes video filming, video editing, photography, and content creation.
• Social Media Management
• Develop and execute creative, objective-driven social media campaigns that resonate with our target audience.
• Monitor and analyse the performance of social media content and campaigns and adjust strategies accordingly to continuously engage and grow our target audience.
• Collaboration & Teamwork
• Work with local gym managers and the regional marketing team to ensure consistency in messaging, promotions, and events.
• Provide support to the Graphic Designer to create graphics, posters, and any other marketing collaterals.
  
  

CANDIDATE REQUIREMENT

You should have a minimum of 2 years of working experience in the social media management and content creation field.

• A bachelor's degree in Mass Communication, Media and Communication or a related field.
• Strong technical understanding of photography and video production.
• Proficient in writing/copywriting. Mandatory to be native or fluent English speaker.
• A clear and concise style of communication, with a creative/fun spin when relevant.
• Video editing proficiency with required video-editing tools such as CapCut and Adobe Premiere Pro.
• Strong project management skills & the ability to prioritise tasks in a fast-paced, constantly changing environment independently.
• Excellent communication and collaboration skills, ability to work effectively with cross-functional teams.
• A plus if you have passion for fitness!