Head of Social Media & Content
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As the Head of Content & Social Media, you will play a pivotal role in shaping 2Stallions' brand narrative and driving engagement.
You will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives, positions us as thought leaders, and generates leads. You'll lead and inspire the Content & Social Media team, ensuring exceptional content reaches target audiences across diverse platforms.
This role encompasses managing both internal and client content marketing projects, guaranteeing the consistent delivery of high-calibre content that adheres to our brand standards and achieves client goals.
Responsibilities for both internal brands and client projects
Content Strategy & Development:
- Develop and implement an integrated content strategy aligned with marketing goals, both short- and long-term
- Research and identify content themes and topics that educate customers and support business objectives.
- Lead the content team in creating high-quality content (videos, infographics, blogs, data visualisation) for multiple platforms (websites, social media, publications).
- Continuously monitor and adapt the strategy based on data, analytics, and market trends.
- Ensure content adheres to brand guidelines for structure, layout, tone of voice, and user experience across all channels.
- Conduct competitor and internal content audits to identify areas for improvement.
- Stay informed of legal considerations like copyright and data protection laws.
- Explore and leverage new technologies (e.g., AI writing tools) to refine content creation and strategy.
Content Management & Optimisation:
- Develop and maintain content style guides and best practices.
- Oversee the implementation of established content strategies.
- Establish and optimise workflows for requesting, creating, editing, publishing, and archiving content.
- Develop and implement measurement systems to track content performance against objectives.
- Optimise content for search engines and user experience.
- Continuously test and refine content based on data analysis.
Content & Social Team Management:
- Manage the content team, including recruitment, training, and professional development.
- Provide mentorship and support to team members, fostering their growth and career progression.
- Lead the team in developing content for both internal marketing and client projects.
Academic & Professional Qualifications
- Bachelors degree in a related area (eg. Mass Communication, Marketing)
Achievements & Experience
- 5+ years of relative business experience (preferably B2B & B2C, content marketing and/or communications)
- 2+ years of managerial experience
- 1+ years of client relationship experience
- Agency experience added advantage
- Fluency in English (Written and Verbal)
- Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
- Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly
- Experience with AI tools for content writing and marketing for copywriting and advertisement
- High Proficiency in MS Office and Google
- Experience with content management systems and multichannel marketing software
- Experience and strong understanding of data protection laws and copyright regulations
- Experience with public relations initiatives
- Excellent writing skills and communication skills in English
- Excellent leadership and interpersonal skills are essential
- Attention to detail
- Excellent editing skills are essential
- Experience working with and in multicultural environments
*Only shortlisted candidates will be notified.
** Applicants must have the legal right to work in Malaysia, either through citizenship, permanent residency, or a valid work visa
