Content Creator

Key Responsibilities:

1. Content Development:

• Create engaging and original content for our social media platforms, website, and email newsletters, including photos, videos, graphics, and written content.
• Develop and execute content strategies that align with the brand’s voice and marketing objectives.
• Conceptualize and produce high-quality video content, such as recipe tutorials, behind-the-scenes footage, and promotional videos.

2. Social Media Management:

• Manage and grow our social media presence.
• Monitor social media channels for trends, opportunities, and customer engagement.
• Plan and schedule content calendars to ensure a consistent online presence.

3. Brand Storytelling:

• Collaborate with the marketing team to develop and tell compelling brand stories that resonate with our target audience.
• Capture the essence of our products, team, and events to showcase the brand's personality and values.

4. Analytics and Reporting:

• Track and analyze the performance of content across various platforms.
• Provide insights and recommendations to optimize content strategies and improve engagement.

5. Collaboration:

• Work closely with internal stakeholders to ensure content aligns with overall marketing campaigns.
• Collaborate with influencers and other external partners to enhance brand visibility.

Qualifications:

• Proven experience as a Content Creator, preferably in the F&B industry.
• Strong portfolio showcasing content creation skills, including photography, videography, graphic design, and writing.
• Proficiency in using content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, and video editing software.
• Solid understanding of social media platforms, trends, and best practices.
• Creative mindset with the ability to develop original ideas and concepts.
• Strong storytelling skills and an eye for detail.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of SEO and digital marketing is a plus.