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Product Manager

Salary undisclosed

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Job Purpose

  • To manage product brand to ensure to achieve department mission and continuous market share growth.
  • To develop marketing plans and implement marketing activities with maintaining company profitability.
  • To conduct market evaluation and market analysis.
  • To monitor and control A&P expenditure with budget allocation.
  • To keep abreast with healthcare business activities and current market situation.

Job Description

  • To achieve the Company’s product sales target by providing marketing plan & strategies to increase market share.
  • To ensure all activities (ATL & BTL) are planned and executed effectively to achieve the desired results within the Company’s guidelines.
  • To built relationship with media agencies and the trade to ensure the best deals are given and market intelligence to better promote the brand.
  • To provide and update sales team product information and directions.
  • To organize events and road shows to create product awareness.
  • To work with PR companies to create high noise level and execution of advertorial write up.
  • To gather and analyse market data on existing and new products to plan effective marketing and sales activities.

Qualifications

  • Bachelor's degree or equivalent in Marketing/Business/Nutrition, preferable with Science background.
  • 5+ years' experience of product management in healthcare industry.
  • Have business understanding on healthcare / OTC industry.