Product Manager
Salary undisclosed
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Job Purpose
- To manage product brand to ensure to achieve department mission and continuous market share growth.
- To develop marketing plans and implement marketing activities with maintaining company profitability.
- To conduct market evaluation and market analysis.
- To monitor and control A&P expenditure with budget allocation.
- To keep abreast with healthcare business activities and current market situation.
Job Description
- To achieve the Company’s product sales target by providing marketing plan & strategies to increase market share.
- To ensure all activities (ATL & BTL) are planned and executed effectively to achieve the desired results within the Company’s guidelines.
- To built relationship with media agencies and the trade to ensure the best deals are given and market intelligence to better promote the brand.
- To provide and update sales team product information and directions.
- To organize events and road shows to create product awareness.
- To work with PR companies to create high noise level and execution of advertorial write up.
- To gather and analyse market data on existing and new products to plan effective marketing and sales activities.
Qualifications
- Bachelor's degree or equivalent in Marketing/Business/Nutrition, preferable with Science background.
- 5+ years' experience of product management in healthcare industry.
- Have business understanding on healthcare / OTC industry.
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