Brand Manager (FMCG)
Salary undisclosed
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Job Responsibilities:
- Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
- Brand budget planning, monitoring, and management for the relevant portfolio.
- Co-develop the Brand Vision, architecture, and long-term growth strategy.
- Develop and operationalize annual brand plans, leading excellent cross functional execution:
- Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
- Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
- Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
- Progress innovation projects cross-functionally in line with the overall Brand ambition.
- Brand budget planning, monitoring, and management.
- Manage Agencies such as Creative, Media and Activation (amongst others) as well as key internal stakeholders.
- Progress innovation projects cross-functionally in line with the overall Category ambition.
- Education: Minimum Bachelor Degree ideally in Business, major in Marketing.
- Language: Fluent in English.
- Minimum 3 years Product and/ or Brand Marketing experience in Baby Diapers/NARTD Beverage in Malaysia.
- Ideally 5 8 years Marketing experience for FMCG products.
- In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution.
- Exposure to category thinking and strategic planning.
- Cross functional experience in trade marketing and sales will be favourable.
- Solid track record of producing outstanding results.
- Proficiency in Excel and PowerPoint.
- Results oriented and proactive.
- Above average communication and presentation skills.
- Developed analytical and project management skills.
- Team player and culturally adaptable.
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