Social Media Marketing

Job Title: Social Media Marketing

Location: On-site

Company: OmniNexus

About Us:

OmniNexus is a revolutionary SaaS product designed for digital marketers. Our AI-powered solution leverages a chat interface to help users create compelling ads step-by-step. From identifying the target audience and generating ad copy to suggesting frameworks, keywords, and tonality, OmniNexus makes ad creation seamless. Our software also features a 'Canva'-like interface for editing product images, a 'smart scanning' system to predict ad performance, and tools to regenerate competitor ads with AI. Join our team and be part of the future of digital marketing.

Job Overview:

We are seeking a highly motivated and skilled Social Media Marketing to lead our content creation efforts. The ideal candidate will be responsible for developing and implementing a comprehensive social media strategy across various channels, including blogs, social media, and lead magnets such as ebooks and whitepapers. This role requires a strategic thinker with a strong understanding of content marketing, audience engagement, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

Content Creation:

• Develop and execute comprehensive content that aligns with OmniNexus's marketing goals and objectives.
• Create high-quality, engaging blog articles that drive traffic, engagement, and conversions.
• Develop content for lead magnets, including ebooks, whitepapers, and other downloadable resources.
• Write social media posts for Facebook, Instagram, LinkedIn, X, and Threads in various formats (Static, Carousel, Etc.)
• Write short-form video content for Reels, TikTok, Shorts and long-form video content for YouTube.

Content and SEO Optimization:

• Conduct keyword research and implement SEO best practices to improve organic search visibility and rankings.
• Continuously optimize content for search engines and user experience.

Social Media:

• Manage content calendars for all social media channels, including Facebook, Instagram, LinkedIn, X, Threads, YouTube, and TikTok.
• Schedule social media posts that align with the overall content strategy that resonates with our target audience.
• Monitor and analyze social media performance metrics to optimize content and improve engagement.

Collaboration and Coordination:

• Collaborate with the creative multimedia & video content team to produce visually appealing and compelling content for both graphics and videos.
• Work closely with the marketing team to ensure content aligns with campaigns, promotions, and overall brand messaging.
• Coordinate with other departments to gather insights and feedback to inform content development.
• Collaborate with performance marketing team to craft newsletters that showcases product development efforts and other news for our existing customers
• Collaborate with customer support team to produce/write knowledge base and how to/tutorials for product

Analytics and Reporting:

• Monitor and analyze content performance using various analytics tools.
• Prepare regular reports on content performance, insights, and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in social media, content strategy, and content creation
• Proven track record of developing and executing successful content.
• Strong understanding of SEO best practices and keyword research.
• Excellent content writing (including copywriting), editing, and communication skills.
• Proficiency in using content management systems (CMS) and social media management tools.
• Experience with analytics tools such as Google Analytics, SEMrush, social media analytics, etc.
• Ability to work independently and manage multiple social media channels simultaneously.
• Strong collaboration and interpersonal skills.
• Mandarin speaking is a must because we will be targeting the Chinese market