Head of Trade Marketing

We're partnered with a leading global consumer goods company with a strong portfolio of well-known brands. The firm is dedicated to providing high-quality products that meet the needs and preferences of consumers - strong market presence in every major market globally. The opportunity for progression and portfolio coverage makes this a highly desirable position.

As the Head of Trade Marketing - you'll be tasked with implementing effective trade strategies to drive sales and profitability. Collaborate with internal teams on campaigns and lead the people development of the trade marketing team.

Job Description

As the Head of Trade Marketing, you will play a crucial role in driving sales and brand profitability. Your responsibilities will include:

• Developing and implementing effective trade marketing strategies aligned with company objectives.
• Collaborating with sales and marketing teams to identify market opportunities and optimize shelf space.
• Executing promotional activities to increase brand visibility and drive customer engagement.
• Leading and managing the trade marketing team, ensuring their effectiveness and efficiency.
• Conducting market research and analysis to identify trends and opportunities.
• Developing and implementing trade marketing plans and budgets.
• Monitoring and analyzing trade marketing performance to measure ROI and identify areas for improvement.
• Building and maintaining strong relationships with retailers and distributors.
  
  

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• Minimum 5-7 years of experience in trade marketing or a related field within the FMCG industry.
• Proficiency in market research dashboards and data analysis tools.
• Knowledge of trade marketing metrics and KPIs.
• Strong leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.