Manager, Card Usage & Portfolio
Salary undisclosed
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Original
Simplified
Responsibility
Credit Card Usage
Requirements
Credit Card Usage
- Work closely with key business partners to explore marketing collaboration opportunities and work on thematic/tactical campaigns within the category to increase card spend.
- Identify marketing communication needs and to provide clear direction on communication to relevant department / agencies in producing relevant advertising materials in which will communicate the objectives of the campaign.
- Manage A&P expenses and ensure programs and processes are executed effectively and efficiently
- Managing the Usage and Partnership team including developing partnership activities, create and maintain partnership materials including business slides, partner spend analysis and performance metrics, also update for relevant stakeholders.
- Post campaign analysis and monitoring to measure the effectiveness of the marketing campaigns.
- Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.
- Evaluate Profit & Loss impact on each campaign to deliver the Maximum Return on Investment.
- Work closely with key business partners to explore marketing collaboration opportunities and work on thematic/tactical campaigns within the category to increase card spend.
- Identify marketing communication needs and to provide clear direction on communication to relevant department / agencies in producing relevant advertising materials in which will communicate the objectives of the campaign.
- Manage A&P expenses and ensure programs and processes are executed effectively and efficiently
- Managing the Usage and Partnership team including developing partnership activities, create and maintain partnership materials including business slides, partner spend analysis and performance metrics, also update for relevant stakeholders.
- Post campaign analysis and monitoring to measure the effectiveness of the marketing campaigns.
- Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.
- Evaluate Profit & Loss impact on each campaign to deliver the Maximum Return on Investment.
Requirements
- Minimum Degree holder in Marketing, Business Management, Mass Communication or any related fields.
- Minimum 5 years of working experience preferably in Product/Portfolio Management, Partnership, Usage campaign, Digital payment platform and/or Marketing campaigns.
- Excellent command in English and Bahasa Malaysia and good presentation skills.
- Experience in partnership roles within financial institution and/or e-commerce/payment platform would be an advantage.
- Able to lead and manage a team
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