Senior Brand Executive

The Senior Brand Executive plays a crucial role in the marketing team, driving the execution of brand strategies and campaigns that align with the organization’s overall goals. This position requires close collaboration with various departments, including sales, product development, and external agencies, to ensure cohesive and integrated marketing efforts. By staying informed about industry trends and best practices, the Senior Brand Executive will contribute to the continuous improvement of marketing strategies, ultimately supporting the organization’s growth and market presence.

Responsibilities

• Plan and coordinate marketing plans and trade campaigns.

• Collaborate with cross-functional teams for integrated marketing initiatives.

• Manage and optimize digital marketing channels.

• Create compelling content for various marketing collateral.

• Prepare periodic reports to track A&P spending and KPIs.

• Liaise with stakeholders, trade partners, KOLs, and agencies.

• Monitor industry trends and best practices to inform marketing strategies.

Qualifications

Degree in Science, Marketing, Business, or a related field.

• Proficiency in MS Office, digital/social media marketing tools, and e-commerce platforms.

• At least 3 years of consumer brand marketing experience, preferably in an MNC FMCG environment (Food & Beverage category is a plus).

• Strong understanding of marketing principles and best practices.

• Analytical mindset with attention to detail for data interpretation and reporting.

• Excellent communication and interpersonal skills.

• Creative thinking, problem-solving abilities, and adaptability.

• Self-initiator with the ability to manage multiple projects in a fast-paced environment.

Success as a Senior Brand Executive will be measured by the ability to effectively plan and execute marketing campaigns that drive brand awareness and engagement. Key indicators of success include the optimization of digital marketing channels, the creation of impactful marketing content, and the ability to collaborate seamlessly with cross-functional teams and external partners. The successful candidate will demonstrate a strong analytical mindset, translating data insights into actionable strategies that enhance marketing effectiveness and ROI.