Brand Manager

KEY RESPONSIBILITIES

• Partnership with existing clients and extension of client base to agreed Client Partnering strategy
• Take responsibility for development, delivery and evaluation of projects working in conjunction with all functions
• Establish alternatives for brand/marketing communication and advertising strategy
• Drive the development of new marketing communication and advertising strategy for products and programmes as well as the creation of new alternative offline revenue streams
• Regularly assessing performance of existing programs/solutions and finding new methods for increasing yield
• Developing successful market proposition, pricing and go-to-market strategies for these new commercial products/program
• Creating all relevant go-to-market collateral and communication programs to support new product/program launches
• Responsibility for key process improvement projects as agreed with Account Director (e.g. Creative briefing process, financial tracking etc)
• Ensure account and project management are continually aligned and provide timely and consistent communication to account director and team about the project status, profitability and people
• Develop strong relationships with all other parts of the business and raise profile within the agency
• Provide team with broader industry knowledge and specialism
• Collaborative partnerships with Project management team, product marketing teams and creative teams.
• Identify continuously client’s needs and establish/present initial strategy alternatives accordingly
• Present clear instructions, guidelines and prompt review to junior members
• Develop new clients and competition PT; support to create opportunity for competition PT
• In-charge of financial performance (P&L target) management; in charge of managing client’s billing and profit targets, and closely observe client’s financial security and report results
• Active participation in monthly team finance meetings in partnership with budget controller

KEY REQUIREMENTS

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 3- 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of how mobile is affecting the retail space and overall consumer journey
• Experience in consumer electronics/FMCG/ IT retail projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment