Senior Associate Product Marketing Manager - Hotel & Travel Activities (Malaysia)

Salary undisclosed

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It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Strategic Planning & Execution:

Support the development of a data-driven marketing strategy aimed at business growth.
Implement and continuously refine the marketing strategy to optimize ROI.

Campaign Development & Management:

Lead and oversee marketing campaigns, ensuring clear objectives and measurable outcomes.
Define necessary campaigns by considering target demographics, channel strategies, customer journeys, and performance metrics.

Media & Partnership Collaboration:

Collaborate on media planning and strategy development for reaching a wide customer base.
Identify growth segments, opportunities, and potential partnerships to enhance business sustainability and growth.

Product & Cross-Functional Collaboration:

Partner with the product team, offering customer insights to influence product development and identify product-market fits.
Collaborate with multiple teams (Creative, Brand, Platform, Pricing, Revenue, Supply, Data, and Product) to implement cost-saving strategies and enhance revenue margins.

Performance Monitoring & Optimization:

Track conversion funnels across various access points and monitor business and marketing metrics.
Collect and evaluate data on customer acquisition, pricing effectiveness, and promotional strategies.

Data Analysis & Market Research:

Conduct competition monitoring and assess threats from current and new market players.
Collect and analyze data on market trends, consumer behavior, and competitor activities to identify product market opportunities.
Examine acquisition data across channels and evaluate pricing and promotional strategies' effectiveness.

Communication and Presentation:

Prepare detailed presentations for upper management, summarizing market research findings, strategic recommendations, project updates, and marketing strategy overviews.
Effectively convey market trends, industry forecasts, and project milestones to facilitate informed strategic decision-making and keep stakeholders updated.

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Requirements

Requirements

Passion in data-driven marketing and creating growth.
Solid analytical and problem-solving skills. High-level proficiency in Excel, SQL, and data analytics is a plus.
Self-driven, love challenges, have entrepreneurial spirit and get things done.
Excellent communication, passion, dedication and energy
Bachelor's degree in Marketing, Business, Economics, or a related field.
4-5 years experience in e-commerce, online marketing, FMCG, retail / investment banking, management consultancy
1-2 years experience in Performance Marketing
Strong sense of ownership and accountability, with good attention to detail.
Good interpersonal skills and ability to work well in an international team environment
Proficient in English and either Bahasa/Chinese