Head of Sales Marketing

Job Responsibilities

Strategic Planning:

• Develop and implement comprehensive sales and marketing strategies aligned with the company's goals and objectives.
• Develop and implement strategic sales plan for existing and future property development projects.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape.
• Establish a clear vision and set specific, measurable goals for the team, both sales and marketing.

Sales Management:

• Lead and manage the sales team to achieve sales targets and maximize revenue.
• Utilize data and analytics to make informed decisions. This includes tracking sales, performance, market trends and customer feedback to adjust strategies if required.
• Develop and implement strategies to enhance customer satisfaction and loyalty.
• Develop and maintain strong relationships with key clients, real estate agents, and other stakeholders.
• Monitor and analyze sales performance metrics, providing regular reports to the C-levels.
• Develop and maintain strong relationship with clients, bank & lawyer panels.
• Prepare and manage the sales and marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenditures and return on investment (ROI) for all sales and marketing activities.

Marketing and Branding:

• Oversee the creation and execution of marketing campaigns to enhance brand awareness and drive lead generation.
• Manage the company's digital marketing efforts, including social media, and online advertising.
• Coordinate with external agencies and vendors to produce high-quality marketing materials and events.
• Collaborate with the property development team to ensure marketable and competitive product offerings.
• Provide input on design, pricing, and features based on market feedback and sales data.

Leadership:

• Lead, develop, groom, mentoring and empowered the sales, credit, marketing and product management team to achieve sales goals.
• Proactive in identifying and removing any roadblocks that my hinder the team’s progress. This involves addressing issues promptly and finding effective solutions as a team.
• Develop the team through regular coaching and training to enhance their skills and keeping the team motivated.
• Foster a high-performance culture by building a strong relationship within the team members and create a supportive working environment to drive the team achieving the company’s goals.

Job Requirement

• Bachelor’s degree in marketing, Real Estate or any related field with 5-10 years of managerial experience.
• Proven experience as a Sales & Marketing Manager in the property development industry.
• In-depth knowledge of the property market, consumer behavior and industry trends.
• Strong understanding of digital marketing, social media platforms, and online advertising.
• Excellent communication, interpersonal and negotiation skills.
• Ability to lead and motivate the Sales & Marketing team, collaborate with cross-functional teams, and manage external partners.
• Proficiency in data analysis and reporting tools.
• Familiar with relevant advertising regulations and compliance standards.
• Creative thinking and a customer-centric mindset.