Marketing Executive - (Healthcare Products)

Job Description:

Market Research:

• Conduct market research to identify trends, customer needs, and competitor activities.
• Analyze and interpret data to inform product positioning and marketing strategies.

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that differentiates the product in the market.
• Create and maintain a consistent brand voice and messaging across all channels.

Go-to-Market Strategy:

• Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches. Determine the most effective channels and tactics for reaching target customers.

Content Creation:

• Create marketing collateral, including product guides, sales presentations, and website content.

Sales Enablement:

• Work closely with the sales team to provide them with the necessary tools and materials to effectively sell the product.
• Develop training programs and documentation for the sales team on product features and benefits.

Campaign Management:

• Plan and execute marketing campaigns to generate awareness, leads, and sales.
• Monitor and analyze campaign performance, adjusting strategies as needed.

Customer Feedback:

• Gather and analyze customer feedback to inform product improvements and marketing strategies.
• Collaborate with the product development team to ensure alignment with customer needs.

Metrics and Reporting:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide regular reports on marketing performance to direct superior.

Requirements:

• Required Language(s) : Mandarin and English
• Fresh Graduates are encourage to apply
• Degree in any field
• Preferable experience in healthcare industry
• Able to analyze market trends and propose new business ideas and expansion.
• Able to handle product-related inquiries
• Plan and conduct product training for internal parties and external retailers
• Overseeing and developing marketing campaigns
• Devising and presenting ideas and strategies
• Writing and proofreading creative content

Benefits:

• Increment
• Performance Bonus
• Staff Price
• Career Development
• Medical

职位类型：终身制

薪资： RM2,500.00至RM4,000.00（每月 ）