Senior Marketing Executive

Campaign Management:

• Develop and implement creative marketing strategies to promote products and services.
• Plan and execute marketing campaigns across multiple channels (digital, print, social media, and in-store promotions).
• Collaborate with the sales and merchandising teams to align marketing efforts with sales goals.
• Manage marketing calendar for special promotions, seasonal campaigns, and events.

Content Creation:

• Create compelling marketing content, including promotional materials, social media posts, emails, and advertisements.
• Work closely with designers and external agencies to develop visuals for marketing materials.

Market Research and Analysis:

• Conduct market research to identify customer trends, competitor activities and emerging opportunities.
• Analyze campaign performance and generate reports to assess the effectiveness of marketing initiatives.
• Monitor and track customer feedback to improve brand awareness and customer satisfaction.

Digital Marketing:

• Manage the company’s social media platforms, including content scheduling, engagement, and performance analysis.
• Optimize SEO, SEM, and online advertising efforts to drive traffic to the website and store.
• Oversee email marketing campaigns, ensuring proper segmentation and targeting.

Event Planning and Coordination:

• Organize and execute in-store promotions, events, and brand activations to drive foot traffic and sales.
• Coordinate partnerships and collaborations with influencers, vendors and other retail brands.

Budget Management:

• Monitor the marketing budget and track expenses to ensure cost-effective campaigns.
• Negotiate with suppliers and vendors for marketing materials, event venues and advertising.

Brand Development:

• Maintain and enhance the brand's identity by ensuring consistent messaging across all marketing materials.
• Collaborate with the merchandising and product development teams to promote new product launches.

Education: Bachelor’s degree in Marketing, Business, Communications, or equivalent to related field.

Experience: 3 years of experience in retail marketing, preferably within a similar industry.