Junior KOL Specialist

Role Description

This is a full-time on-site role for a Junior KOL Specialist at LONKOOM Malaysia in WP. Kuala Lumpur. The Junior KOL Specialist will manage key opinion leaders (KOLs) within the industry, develop relationships with influencers, coordinate promotional activities, and monitor KOL engagement. The role will involve working closely with the marketing and sales teams to enhance brand visibility and engagement.

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
• Analyze and identify the best content promotion trend to give further key recommendations to discover other ways of reaching customers and driving sales traffic
• Handling the end-to-end process of the influencer marketing strategist starts from approaching a suitable KOL/ Influencer, creating & presenting the brief, and reviewing their performance
• Ensure that a brand remains recognizable, up-to-date, and exciting to customers
• Making sure that branding is consistent across advertising and campaigns
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
• Manage KOL/Influencer seeding for the campaign to create brand awareness and publicity

Qualifications

• Experience in influencer marketing, social media management, and relationship-building
• Strong communication and interpersonal skills
• Ability to generate creative marketing ideas and strategies
• Proficiency in data analysis and reporting
• Excellent organizational and time management skills
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong negotiation skills
• Outstanding communication skills
• Up to date with the latest trends and marketing best practices
• Able to join ASAP