Marketing Executive (Mandarin Speaker)

We are seeking a dynamic and experienced Marketing Executive to join our innovative marketing team. The ideal candidate should have 1-2 years of proven experience in strategic marketing, detail oriented, demonstrating a solid understanding of various marketing channels and a track record of successful campaign execution.

Key Responsibilities

1. Develop and Implement Marketing Strategies.
2. Contribute to the development of comprehensive marketing strategies aligned with overall business objectives.
3. Execute and manage marketing campaigns across various channels, ensuring brand consistency and message effectiveness.
4. Conduct thorough market research to identify trends, customer needs, and competitor activities.
5. Analyze marketing data and key performance indicators to refine strategies and enhance campaign performance.
6. Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
7. Utilize SEO and SEM strategies to improve online visibility and drive traffic to our digital platforms.
8. Craft messaging that resonates with target audiences and communicates the unique value proposition of our products/services.
9. Collaborate cross-functionally with sales, product development, and other teams to ensure integrated marketing efforts.
10. Build and maintain strong relationships with external partners, agencies, and influencers.
11. Monitor and analyze the performance of marketing campaigns using relevant metrics.
12. Provide regular reports and insights to the leadership team, making data-driven recommendations for optimization.
13. Manage marketing budgets effectively, optimizing spending for maximum impact and ROI.
14. Evaluate and negotiate contracts with external vendors and partners.

Qualifications

1. Preferred mandarin speaker
2. Bachelor's degree in Marketing, Business, or related field.
3. 2 - 3 years of experience in a marketing role, preferably in a strategic capacity.
4. Proven track record of successful campaign management and execution.
5. Strong analytical skills with the ability to interpret data and draw actionable insights.
6. Excellent written and verbal communication skills.
7. Familiarity with marketing tools, analytics platforms, and CRM systems.