Brand Manager (Entertainment)
Salary undisclosed
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What You Will Do
- Develop and enforce a research-based brand strategy and guidelines, overseeing branding across all marketing-related activities.
- Conduct market research and competitive analysis to determine brand positioning and target audiences, focusing on unique product features.
- Collaborate with various departments to ensure all marketing activities align with branding guidelines.
- Assist with website design, branding layout, and the creation of marketing materials.
- Prioritise projects and manage them to completion within the given timeframe.
- Implement successful marketing campaigns using the latest marketing technologies and tools.
What You Should Have
- Minimum degree in marketing or related field. Good in English (verbal, written, and reading).
- Minimum 5 years of working experience in brand marketing.
- Computer proficiency in Google Analytics (GA);and Go-to-market (GTM) strategy.
- Strong leadership with good interpersonal skills.
- Good project management ability with strategy planning, analytical mindset & adaptability.
- Long term vision on market insights and trends.
- Experience in affiliate systems, data visualisation tools (Tableau), AI social listening tools (Brand24), CRM software (Hubspot), market research platform (SurveyMonkey).
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