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Brand Manager (Entertainment)

Salary undisclosed

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What You Will Do

  • Develop and enforce a research-based brand strategy and guidelines, overseeing branding across all marketing-related activities.
  • Conduct market research and competitive analysis to determine brand positioning and target audiences, focusing on unique product features.
  • Collaborate with various departments to ensure all marketing activities align with branding guidelines.
  • Assist with website design, branding layout, and the creation of marketing materials.
  • Prioritise projects and manage them to completion within the given timeframe.
  • Implement successful marketing campaigns using the latest marketing technologies and tools.

What You Should Have

  • Minimum degree in marketing or related field. Good in English (verbal, written, and reading).
  • Minimum 5 years of working experience in brand marketing.
  • Computer proficiency in Google Analytics (GA);and Go-to-market (GTM) strategy.
  • Strong leadership with good interpersonal skills.
  • Good project management ability with strategy planning, analytical mindset & adaptability.
  • Long term vision on market insights and trends.
  • Experience in affiliate systems, data visualisation tools (Tableau), AI social listening tools (Brand24), CRM software (Hubspot), market research platform (SurveyMonkey).