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Senior Executive / Assistant Manager Product Strategy

  • Full Time, onsite
  • Coway (Malaysia) Sdn Bhd
  • Kuala Lumpur Product Management & Development (Marketing & Communications) Full time, Malaysia
Salary undisclosed

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Job Objective

Drive new products in demand and worth-selling for current and new categories by conducting market research, deep-diving company data, customers’ voices (VOC), internal (organization & departments) feedback to ensure that the company’s range of products is effectively optimised for greater earnings.

Job responsibilities

  • Initiating ideas on business development strategy, planning, in order to secure a strong position for Coway in the market.
  • Lead research, testing and evaluation of which products are in demand and worth selling in the for the local market.
  • Manage product life cycle, determining whether to launch, end and/or extend a product’s lifecycle, ensuring that profit margins for products are maintained.
  • Lead business negotiation conversation with vendors in terms of product price, logistic, training and product quality to maximise company profitability.
  • Prepare marketing and education literature for the purposes of cultivating greater product knowledge amongst sales and service organisation and staff to be able to better facilitate the sale of products.
  • Prepare market intelligence report by conducting environmental checks via observation of competitors and industrial trends.

Job requirements:

  • Minimum of a Bachelor’s degree in Business Administration and/or Marketing. In tune with market conditions as well as demographic and industrial trends
  • (Assistant Manager) Minimum of 6-8 years working experience for product management and marketing. Minimum of 2 years in a managerial capacity
  • (Senior Executive) Minimum of 3-5 years working experience for product management and marketing
  • Possess Project Management experience
  • Research & analytical experience will be an advantage.