Manager, Data Specialist (Marketing)

Responsibilities:

Data Collection & Management:

• Design, implement, and manage comprehensive data collection systems to gather important market and campaign data.
• Ensure data systems are compliant with privacy laws and ethical standards.

Analysis & Reporting:

• Analyse data from digital campaigns, website traffic, and other sources to assess performance and support marketing decisions.
• Develop regular reports for the digital marketing team on campaign performance, website analytics, and other key metrics.
• Present actionable insights and recommendations to marketing stakeholders.

Market Research:

• Conduct research on market trends in the education sector and analyse competitor strategies.
• Utilize advanced analytics techniques to identify potential markets and student segments.

Data-Driven Strategy Development:

• Collaborate with marketing team members to develop data-driven strategies for enhancing digital marketing efforts.
• Leverage statistical analysis and predictive modelling to forecast outcomes and optimize marketing tactics.

Collaboration and Stakeholder Management:

• Work closely with other departments, including IT, Corporate Strategy, and Operations to ensure alignment of data-driven strategies across the organisation.
• Engage with external partners, like data vendors and technology providers, to enhance data capabilities.

Technical Leadership and Innovation:

• Stay updated with the latest trends and advancements in data analytics and digital marketing tools.
• Propose and implement new data analytics tools and processes to improve department efficiency and effectiveness.

Training & Development:

• Provide training and support to team members on data analysis tools and best practices.
• Encourage a culture of data-driven decision making within the marketing department.

Requirements:

• Bachelor’s degree in Statistics, Mathematics, Computer Science, Digital Marketing, or a related field (quantitative discipline).
• Minimum of 5 years’ experience in data analysis or a related field, preferably within a marketing context.
• Experience in the education sector, particularly in international education marketing is an advantage.
• Proficient in data analytics software (e.g., SQL, Python, R, Qlik, Tableau) and digital analytics platforms (e.g., Google Analytics, SEMrush, MOZ Rank).
• Certification in Google Analytics or other Digital Marketing Analytics platforms is an advantage.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical skills with an ability to derive meaningful insights from large data sets.
• Strong communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders.
• Proactive and organized with a strong attention to detail.