Performance Marketing Executive

We are looking for a passionate and data-driven Performance Marketing Executive to join our growing team in Kuala Lumpur!

About the Role:

In this role, you will be responsible for leading the development and execution of high-performing paid social media campaigns, primarily on Meta. You will collaborate with cross-functional teams to ensure campaigns are launched, optimized, and scaled to achieve our customer acquisition goals.

Key Responsibilities:

• Develop and present data-driven media plans for paid social campaigns focused on new customer acquisition.
• Collaborate with the creative team to ensure ad copy and visuals align with brand guidelines and campaign objectives.
• Become an expert in Meta Ads Manager and utilize data analysis skills to monitor campaign performance, identify optimization opportunities, and provide actionable insights for improvement.
• Regularly generate reports and provide updates on campaign performance to both internal teams and clients.
• Stay up-to-date on industry trends, emerging technologies, and platform policy/algorithm changes. Proactively propose new strategies to enhance campaign performance.

Requirements:

• 1+ years of proven experience as a Performance Marketer or similar role.
• Proficiency in using advertising platforms and tools, such as Meta Ads Manager, Google Ads, or other 3rd party platforms.
• Excellent communication skills (written and verbal) for conveying ideas and collaborating effectively with team members.
• Fluency in spoken and written English and Mandarin to effectively communicate with Mandarin-speaking clients.
• Strong analytical skills and a passion for data-driven decision making.
• Ability to work independently with minimal supervision and a high attention to detail.
• Positive attitude and a willingness to learn.
• Knowledge of web design and HTML is a plus.

Benefits:

• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and talented team.
• Gain valuable experience in performance marketing.