Ads Specialist/ Paid Media Specialist

Job Descriptions:

• Analyze products and services to identify ideal target audiences, considering factors such as product cost, purpose, and market competition.
• Propose innovative ad concepts and strategies to increase product awareness and expand into new market segments.
• Plan, execute, and optimize ad campaigns across digital channels, including paid social, paid search, display, and programmatic advertising.
• Collaborate with internal teams and external partners to ensure proper setup and creative execution of campaigns.
• Propose campaign budgets and track spending to ensure campaigns stay within budget, while identifying cost-saving opportunities without compromising effectiveness.
• Monitor KPIs such as impressions, click-through rates, conversions, and ROAS across META, TikTok, Google platforms, and programmatic placements.
• Provide data-driven insights and actionable recommendations to improve campaign performance.
• Deliver monthly, quarterly, and annual performance reports, comparing results against historical data, industry trends, and seasonal insights.
  
  

Qualifications / Skills:

• Diploma or Bachelor’s degree in Advertising, Marketing, Communications, or a related field. Equivalent experience may be considered.
• 2-3 years of proven experience managing successful paid advertising campaigns across multiple platforms, including META (Facebook, Instagram), TikTok, and Google Ads.
• Relevant experience on Paid Media Specialist will be an added advantage.
• Hands-on experience with Search Engine Marketing (SEM), Pay-Per-Click (PPC), and Programmatic Ads is preferred but not required.
• Excellent written communication and copywriting skills.
• Attention to detail and ability to manage multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret and act on performance data.
• Creative mindset with a willingness to experiment with new ideas.
• Strong command of English and Bahasa Malaysia. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Familiarity with advertising in agency environments or similar settings is advantageous.
• Willingness to undertake ad hoc projects when required.