Retail Marketing, Senior Executive

Responsibilities:

• Responsible to create brand awareness and promote the brands assigned to you.
• To implement and conduct a market survey of competitors in the market.
• To constantly keep track of trade dynamics by conducting regular market visits.
• To constantly monitor competitor’s activities, feedback the necessary information to the Marketing Team and propose effective strategies to promote the brand position.
• Dealing with the Principal for brands you handle and liaise with the principal for marketing information and updated marketing materials.
• Understand the local market and discuss with the Principal business strategies.
• Conduct product training for the retail consultants.
• Visit Retail Shops to manage the display and merchandising. Communicate with the visual merchandiser on the thematic display you need, and the POP required. Outstation visits are required at least 2 to 3 times a year.
• Manage and initiate Brand or Product Launch / Cooking Show / Roadshow. To undertake product launches from planning up to post-launch analysis.
• Dealing with Principal.
• Preparing Brand Review, and Sales Review for the respective Brand.
• Getting support and updates on Brand & product information from the Principal.
• Understand the local market and discuss with the Principal business strategy.
• Work very closely towards Annual Purchase Budget vs. Actual Sales.
• Market visit.
• To perform any duty assigned by superior whichever is deemed as appropriate.
• Brands covering:-
• Vitamix Power Blender (US)
• Global Knife (Japan)
• Greenpan Ceramic Non-Stick Cookware (Belgium)
• Kitchen Aid Ceramic Non-Stick Cookware (US)
• Kitchen Aid Tools covering kitchen gadgets, measuring equipment, thermometer, dish racks (US)
• Trudeau kitchen tools and wine accessories (Canada - Discontinued Brand)

Requirements:

• Minimum a Degree in Marketing / Business Studies or equivalent.
• At least 3 years of experience in the related field is required.
• Candidate with marketing and sales experience in the Retail industry, Trading companies and background in household retail will be added advantages.
• Resourceful and meticulous, good analytical and communication skills, results-driven, team leader, and passion to attain excellence.
• Able to handle high-end products.
• Good time management with a sense of urgency with a positive good attitude.
• Able to work as a team and able to work with shop managers.
• If required from time to time able to work after working hours or on weekend
• Possess own transport.
• Applicants must be willing to work in Subang UEP.

Benefits:

• Opportunity to learn and visit International Fairs.
• Gain international exposure with visits to overseas factories and training seminars.
• Comprehensive Allowances, including Petrol Card
• Staff purchase discounts
• Medical / Group Insurance
• Parking