Marketing Executive

Job Overview:

The Brand Executive will be responsible for assisting in the creation and execution of brand strategies to drive brand awareness, engagement, and customer loyalty. They will work closely with the marketing team to ensure that the brand's messaging, visuals, and overall identity are consistently represented across all platforms.

Key Responsibilities:
Brand Strategy Implementation:

• Assist in developing and implementing brand strategies that align with company objectives.
• Ensure brand consistency across all marketing channels, including digital, print, social media, and events.

Campaign Development:

• Collaborate with the marketing team to plan and execute brand campaigns.
• Oversee the creative process to ensure that brand guidelines are followed in all marketing materials.
• Measure and report on the success of campaigns, adjusting strategies as needed.

Market Research & Analysis:

• Conduct market research to understand the competitive landscape and identify key opportunities for brand growth.
• Analyze consumer behavior and trends to inform branding decisions.
• Track and evaluate competitor strategies and market positioning.

Brand Communication:

• Work with PR teams to create and manage brand-related communications, press releases, and public statements.
• Ensure that all brand communication is aligned with the company’s voice and values.

Collaboration & Coordination:

• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure that the brand message is consistent.
• Act as a liaison between internal teams and external agencies, such as advertising and media partners.

Brand Identity Maintenance:

• Manage and maintain the brand’s visual and verbal identity across all touchpoints.
• Develop guidelines for the proper use of logos, color schemes, and tone of voice.

Event Management:

• Assist in planning and executing brand events, launches, and sponsorships.
• Ensure that events represent the brand accurately and attract the target audience.

Digital Presence & Social Media:

• Oversee the brand’s digital presence, including website content and social media channels.
• Develop content that reflects the brand’s values and engages with the audience.

Key Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in brand management or a related role.
• Strong understanding of brand principles and the importance of brand consistency.
• Excellent written and verbal communication skills.
• Creative thinking with an eye for detail in design and content.
• Proficiency in using marketing tools, such as Google Analytics, social media platforms, and content management systems.
• Ability to work in a fast-paced, team-oriented environment.
• Strong organizational and project management skills.
  

Role of a Brand Executive:

• Brand Guardianship: Ensure the brand is consistently represented in all marketing efforts and materials.
• Support Strategic Growth: Help develop strategies that enhance brand visibility and growth, making sure all campaigns are aligned with the brand’s values.
• Cross-Team Collaboration: Work with various departments to ensure cohesive communication of the brand’s message.
• Market Positioning: Stay informed of competitors' activities and market trends to position the brand effectively.