Manager, Brand & Trade Marketing

Is this your next challenge in Brand & Trade Marketing?

Brand/ Trade Marketing Campaigns:

• Develop and execute marketing campaigns that strengthen the guardian brand proposition in Malaysia
• Collaborate with internal functions (Commercial, Ops, Ecom) to drive the overall end to end Trade Planning process
• Lead and execute Monthly/Weekly Promotions, PWP programs
• Work closely with external agencies (Creative, Media, Production) on campaign objectives.
• Ensure retail communications are in line with brand guidelines. Work closely with inhouse Creative team and Operations team and ensure effective store execution
• 3rd party partnerships with landlords, banks to drive customer count
• Leverage on consumer insights to better understand consumer behaviour and perception so as to develop suitable marketing strategies that contribute to the growth of business
• Track and review campaign performance for learnings and improvement
• Manage and track brand/trade marketing budget

Category Business Partnering to maximize category sales and market share

• Partner with external key suppliers on joint activities
• Selling kits to drive back income
• Manage approvals for supplier visuals and activations, ensuring brand guidelines are adhered

Processes & People

• Put system in place to improve work processes and achieve greater efficiency
• Contribute to the building of a high-performance Marketing team

Do you have experience in Brand & Trade Marketing?

• Bachelor's degree in Mass Communications, Business, Marketing, or a related field.
• Minimum of 6-8 years of relevant experience in advertising and promotions within the Malaysia market.
• Strong track record of successful project execution, from strategy and planning to implementation and measurable results.
• At least 4 years of experience in leading and managing teams in Malaysia.
• Retail or FMCG experience is highly preferred.
• Demonstrated passion for the retail industry.
• Excellent communication and interpersonal skills, with a strong ability to collaborate within teams.
• Strong planning, strategic thinking, and organizational abilities.
• Commercial awareness and sensitivity to market dynamics.
• Creative, resourceful, and able to develop innovative solutions.
• Proactive, with a strong sense of ownership and responsibility.