Digital Marketing Graduate

Job Summary:

We are seeking a creative and results-driven Digital Marketing Graduate to join our team and help elevate our brand’s online presence. The ideal candidate will have a strong understanding of digital marketing strategies, a flair for creating engaging content, and a passion for optimizing campaigns to achieve measurable results. You will work closely with our business development team to execute and refine digital marketing initiatives that drive traffic, increase engagement, and generate leads.

Key Responsibilities:

• Campaign Management: Develop, implement, and manage digital marketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.
• Content Creation: Create compelling and relevant content for websites, blogs, social media platforms, and email newsletters that aligns with our brand voice and resonates with target audiences.
• Social Media: Manage and grow our social media presence by crafting engaging posts, monitoring interactions, and analyzing performance metrics. Develop strategies to increase followers and drive engagement.
• SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) campaigns to drive traffic and improve online visibility. Monitor and adjust strategies based on performance data.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows. Analyze campaign performance and optimize for better results.
• Analytics and Reporting: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media insights. Provide regular reports and actionable recommendations to improve ROI.
• Market Research: Stay up-to-date with the latest digital marketing trends and best practices. Conduct market research to identify new opportunities and understand competitive positioning.
• Collaboration: Work closely with other departments, such as sales and product teams, to ensure marketing strategies align with overall business goals. Support the creation of marketing materials and promotional content.

Qualifications:

• Experience: Fresh graduates with fresh new perspectives! Senior roles are available too.
• Skills: Strong understanding of digital marketing channels, tools, and best practices. Proficiency in content creation, SEO, PPC, and social media management.
• Technical Proficiency: Familiarity with digital marketing platforms and tools such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software.
• Analytical Skills: Ability to analyze data, generate insights, and make data-driven decisions. Strong problem-solving skills and attention to detail.
• Creativity: Creative mindset with the ability to develop innovative marketing ideas and content.
• Communication: Excellent written and verbal communication skills. Ability to convey complex concepts clearly and persuasively.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.