Brand Executive

Job Responsibilities

• To assist in the development and execution of brand strategies that align with overall business objectives and enhance brand positioning in the market.
• To conduct market analysis and consumer insights to identify trends, opportunities, and potential challenges in the FMCG sector.
• To assist in planning and implementing innovative marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
• To work closely with cross-functional teams, including sales, product development, and supply chain, to ensure alignment on brand objectives and product launches.
• To monitor and analyze brand performance metrics, preparing reports and presentations for stakeholders to communicate results and recommendations.
• To assist in managing the marketing budget, ensuring effective allocation of resources for maximum impact.
• To foster strong relationships with consumers through engagement initiatives, feedback collection, and community involvement.

Job Requirements

• The candidates must possess at least a Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in brand management or marketing, preferably in the FMCG industry.
• Good understanding of marketing principles and consumer behavior.
• Good analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with good project management skills.
• Proficiency in digital marketing tools and social media platforms.
• Good communication and interpersonal skills.

Job Type: Full-time

Pay: RM3,500.00 - RM4,500.00 per month