Associate Director, Media Planning

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.

Job Description:

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.

Key responsibilities:

• Manages the client portfolio – delivers the service proposition to clients and full end to end management of the business on individual clients
• Relationship Management – owns the client relationships as per the defined relationship strategy for the client
• Proactively Identifies Client Development Opportunities – flags specific client cross sell and upsell opportunities
• Commercial and service ownership of client relationship – drives seamless delivery and profitability of account
• Team Management – manages and motivates team around the clients objectives and culture

Requirements:

• Professional in Marketing, Advertising, Communication, Business Administration, or related fields.
• Experience leading and developing strategies for branding and traffic driving based campaigns
• Experience producing and presenting recommendations and launching campaigns from the ground up, including planning and execution
• Experience creating and handling project plans, prioritizing tasks based on value to the business, and managing clients with multiple LOB's
• Excellent verbal and written communication skills for presenting strategies and results, ability to develop innovative strategies to overcome media planning challenges.
• Knowledge of digital and traditional media, as well as media performance metrics and relevant KPIs.
• Experience in analyzing competitive landscapes, creating reports using agency tools, and gathering information.

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