Senior Manager-Brand & Communications

Join our team as we build and shape a brand that truly connects with people! In this role, you'll be responsible for developing and executing plans that align with our business goals, ensuring all creative efforts and customer communications are consistent and engaging.

If you're passionate about driving brand affinity and creating meaningful customer experiences, this role is for you!

A day in life…

Brand Management

• Develop comprehensive brand communications strategies and plans to achieve brand goals and manage the executions accordingly.
• Lead the conceptualization, planning and implementation of brand initiatives.
• Strategically support the business goals via brand communications strategies and plans, both long-term and short-term.
• Collaborate closely with internal teams, external vendors, agencies, & partners to drive campaign implementation effectively.

Brand Experience

• Ensure all internal, external and online brand touchpoints are on-brand at all times.
• Find opportunities to improve the quality of customers’ experience and interaction with the brand inside and outside of restaurants.

Communications Management

• Lead the internal team and agency partners in developing an impactful and holistic communications plan.
• Oversee the development of clear and compelling messaging for the brand.
• Coordinate internal and external communications to ensure a unified brand voice across all initiatives and platforms.
• Collaborate with designers, writers, and agencies to create engaging materials.
• Establish clear and measurable outcomes for campaigns and key brand initiatives.

Advertising Management

• Develop comprehensive advertising strategies and plan to achieve brand and campaign objectives.
• Manage media budget and work with media agencies to ensure media budgets are allocated effectively across different channels to achieve maximum ROI.
• Establish clear advertising effectiveness goals, develop measurement strategies, and conduct thorough analysis to provide insightful reports on campaign performance.

Social Media Management

• Develop social marketing strategies & plans that are aligned with the broader brand and marketing communication strategies.
• Work closely with agency partners to develop consumer insights-driven, high-quality, on-brand social content.
• Monitor social media marketing trends and identify gaps and opportunities for the brand.

Monitoring & Reporting

• Monitor campaign results & effectiveness, and prepare post-campaign reports and identify learnings for future planning.
• Monitor the performance of digital assets and prepare regular reporting & analysis.

Market Insights Development

• Develop consumer insights through formal & informal research, dip stick survey, consumer feedback & interactions; and/or obtain information from free source
• Develop insights about competitor communication activities and identify opportunities.

Team Management

• Lead and inspire internal team and agency partners to achieve the brand goal.

Brand Download

• Conduct effective Brand Training for all new and existing staff when required.
• Develop tools and materials to support the brand understanding at all levels of organizations as well as external partners & agencies.

Drive Internal Brand and Nando’s Culture:

• Be a key brand ambassador in the company – a showcase of the company culture at all levels.
• Work with the Engagement team to develop programs/communications which drive the culture of Nando’s.

Requirements:

• Candidate must possess at least a Degree in Marketing, Advertising, Business or equivalent.
• Minimum of 8 to 10 years of experience in brand and marketing roles, with a strong emphasis on digital marketing.
• Proven track record in developing marketing strategies and brand plans.
• Extensive experience in managing advertising processes, including agencies, creative work, and media schedules.
• Great attention to detail with a keen curiosity about human or consumer behavior, ensuring campaigns are finely tailored to target audiences.
• Possess strong leadership skills with a demonstrated ability to inspire and guide teams effectively.
• Excellent interpersonal skills with the ability to communicate effectively in verbal and written English.
• Highly organized with exceptional time management skills.
• Proficiency in MS Office, including Word, PowerPoint and Excel.