Copywriter

Adasia (M) Sdn. Bhd. is based in Malaysia. The head office is in Petaling Jaya. The company operates in the Advertising Agencies industry. It was incorporated on July 14, 1989. From the latest financial highlights, Adasia (M) Sdn. Bhd. reported a net sales revenue increase of 60.09% in 2022. Over the same period, its total assets grew by 51.74%. The net profit margin of Adasia (M) Sdn. Bhd. increased by 4.02% in 2022.

RESPONSIBILITIES AND DUTIES

• Produce copy and content across a range of media and formats with established tone and style requirements.
• Develop and write copy for digital content that meets business and marketing objectives from beginning to end.
• Interpret account briefs - producing original, engaging and optimised copy for websites, digital media ads, plus all other creative works.
• Create social media editorial calendars and schedules, and develop email marketing campaigns
• Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals.
• Proofread and edit copy for digital and traditional media, while maintaining brand integrity in all creative materials.
• Work closely with the creative and design team in the conception and execution of all deliverables.
• Participate in creative discussions and presentations with seniors, and collaborate with the design team to present integrated concepts to clients.
• Actively participate in the brainstorming and translation of creative strategies into sound concepts and approaches.
• Keep current on the latest technology, interactive tools, industry trends and content management, usability and design methodologies.
• Keeping to deadlines are mandatory, so to ensure timely and quality delivery of final materials.

QUALIFICATIONS AND REQUIREMENTS

• A Postgraduate Degree or Diploma in Journalism/ Mass Communication/ Multimedia/ Advertising or within a related discipline.
• Preferably 3-5 years relevant work experience that include copywriting, copyediting, SEO, keyword research, Google Analytics.
• Strong understanding of social storytelling and content creation utilising established and emerging platforms to concept and develop original and behind-the-scenes content, blog posts, and social experiments.
• A creative thinker with big ideas, and an expert at adapting their writing talent to meet clients’ needs.
• A researcher who can dig deep to find valuable information and craft compelling stories.
• Has strong knowledge of SEO, keyword research, and integrating keyword strategy into copy and content.
• Strong knowledge of Facebook, Instagram, TikTok, X, LinkedIn, and other social media best practices.
• Organised and can manage multiple projects in a fast-paced, deadline driven environment.
• An active problem solver who is meticulous, with a particular attention to detail.
• Fluent in written and spoken English, and proficient in Microsoft Office tools such as Word, Excel and PowerPoint.
• Team player with excellent interpersonal and communication skills.