MARKETING MANAGER (E-COMMERCE)
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Job Title: Marketing Manager (E-Commerce)
Location: WANGSA MAJU, KUALA LUMPUR
Job Type: Full-Time
About Us: Our company has a skincare brand that we market through online platform like Facebook, Tiktok, Shopee, website. We have been in the industry for almost 10 years and we want to build a strong online presence by highlighting our brand values and unique selling propositions (USPs)
Position Overview: We are seeking a dynamic and results-driven Marketing Manager to lead our online sales strategies across various e-commerce platforms. The ideal candidate will have a strong background in digital marketing, a passion for e-commerce, and a proven track record in driving online sales growth.
Key Responsibilities:
- Strategic Planning:
- Develop and implement comprehensive marketing strategies to drive traffic and sales across e-commerce platforms (Facebook, TikTok, Shopee, Lazada, and our website).
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
- Campaign Management:
- Plan, execute, and optimize digital marketing campaigns (PPC, SEO, social media, email marketing) to increase brand awareness and sales.
- Create engaging content tailored for different platforms to enhance customer engagement.
- Analytics and Reporting:
- Monitor, analyze, and report on campaign performance metrics to assess effectiveness and ROI.
- Utilize data analytics tools to track customer behavior and refine marketing strategies accordingly.
- Collaboration and Leadership:
- Work closely with sales, product development, and customer service teams to ensure a cohesive approach to online sales and marketing.
- Lead a team of marketing professionals, providing guidance, support, and training as needed.
- Budget Management:
- Manage the marketing budget efficiently, ensuring that resources are allocated effectively to maximize ROI.
- Identify cost-effective marketing opportunities to enhance brand visibility.
- Customer Engagement:
- Develop and maintain strong relationships with customers through effective communication and engagement strategies.
- Implement loyalty programs and promotional campaigns to drive repeat purchases.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Min 10 years of experience in digital marketing or e-commerce, preferably in a managerial role.
- Proficient in using e-commerce platforms (Facebook, TikTok, Shopee, Lazada) and analytics tools (Google Analytics, Facebook Insights, etc.).
- Strong understanding of SEO, PPC, email marketing, and social media strategies.
- Excellent communication, leadership, and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
Job Type: Full-time
Pay: From RM7,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
- Weekend jobs
Experience:
- Digital marketing: 10 years (Preferred)
Expected Start Date: 11/01/2024