Senior Brand Executive

Who are we?

Sri Nona Food Manufacturing Sdn Bhd (formerly known as Cocoaland)’s journey has been one of reinvention – from our humble beginnings as a family-owned, local snacks and fruit gummy producer to now a major confectionary manufacturer that is listed on Bursa. Today, Sri Nona Food Manufacturing Sdn Bhd is a wholly owned subsidiary of Fraser & Neave Holdings Bhd (F&NHB), after a full acquisition on 4 November 2022.

What will you do?

• Accountable for the business and marketing metrics performance for the portfolios inclusive of managing end to end both ATL and BTL planning up till execution and monitor progress.
• To assist and subsequently lead in internal process of product change from formulation to packaging material in both Local and Export market liaising closely internal stakeholders - R&D, Procurement, Operation, Sales, Halal and SRA.
• To assist in NPI and Design-to-Value projects on the portfolios inclusive of scooping of opportunities and gaps up till roll out to market.
• To provide support and assistance to Brand Managers for the portfolio whenever necessary.
• Handle Brand Equity and Communication Management, consumer understanding.
• Reponsible on Marketing Operation including Trade Promotion activity and activation.
• Assist to liase with the external parties, agencies and suppliers on the preparation and promotional material, public relations, media, events, event, BTL etc including promotions executions.
• Monitor, analyze and evaluate market trends, consumer behaviour and competitor activity to identify new opportunity for the brands.
• Work and align with the cross functional teams to accomplish Annual Marketing and Sales objective.
• Leading the development of existing and new product launches from concept refinery to optimal marketing strategies execution.

About you?

• Must possess at least a Diploma or Bachelor's Degree in Marketing, Business Management, Digital/Advertising and Communication or equivalent.
• Possess 3-5 years of working experience in marketing preferably from the FMCG background particularly from F&B industry.
• Possess high adaptability and flexibility and flexible in work location mobility.
• Able to work under challenging and pressured situations including meeting tight deadlines.
• Possesses fundamental awareness and understanding of Digital/Social Media utilization.
• Good analytical and conceptual skills with basic business acumen and fundamental Marketing principles knowledge.
• Good collaboration skill and experience with working as a team player.
• Advance in Microsoft Office tools in particularly Powerpoint and Excel.

What we offer ?

• Strong learning and development plans for your career growth.
• Engaging activities and recognition programs.