Paid Media Specialist

Prenetics (NASDAQ:PRE), a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science.

About IM8 Health:

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that’s making a lasting impact on health and lives globally.

About the Role:
As a Paid Media Specialist, you will be responsible for managing and executing campaigns across various paid channels including Meta, Google, TikTok, and Twitter. You’ll work closely with the growth team to ensure campaigns are optimized, perform against KPIs, and contribute to the overall business growth.

Key Responsibilities:

• Set up, execute, and optimize performance marketing campaigns across Meta, Google, TikTok, and Twitter.
• Analyze campaign performance and user data to provide strategic and actionable insights.
• Build accurate customer segments, funnels and profiles to ensure effective targeting.
• Monitor and adjust campaigns in real-time to ensure delivery within budget, timeframe and ROAS.
• Collaborate with internal teams to align paid media efforts with broader marketing strategies.
• Conduct A/B testing to optimize creatives, audiences, and landing pages for better performance.
• Stay updated on industry trends, platform changes, and emerging technologies.

Requirements

• At least 2 years of experience in performance marketing, ideally within an agency or in-house growth team.
• Hands-on experience with Meta, Google Ads, TikTok, and Twitter advertising platforms.
• Strong analytical skills with the ability to interpret data and provide strategic insights.
• Experience in building and managing customer segments for targeted campaigns.
• Ability to work under pressure and quickly adapt to changing market dynamics.
• Excellent communication and organizational skills.
• Previous experience in D2C or e-commerce sectors is a plus.

Benefits

Medical & Annual Leave: We care about your well-being—and your vacation selfies! That’s why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you’re dying to master? We’ve got a learning allowance for that! We believe in supporting your growth, whether it’s for work or just because you’re curious.
Growth & Opportunity: Your future’s bright, and we want to help you shine! We’re all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone’s voice is heard, respected, and celebrated. Inclusivity is the name of our game!

Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.