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Senior Concession Marketing Executive

  • Full Time, onsite
  • TGV Cinemas Sdn Bhd
  • Kuala Lumpur Brand Management (Marketing & Communications) Full time, Malaysia
Salary undisclosed

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JOB DESCRIPTION

  • Go-To-Market" (GTM): Lead and plan Concession marketing projects; involve in GTM process and work with relevant departments and support team to execute initiatives.
  • Engaging Marketing Campaigns: Develop imaginative and captivating marketing campaigns that establish emotional connections with the target audience.
  • Branding: Maintain a consistent brand image and messaging across all marketing materials. Cultivate a memorable and trustworthy brand identity that resonates with customers.
  • Visual Merchandising: To curate engaging displays (concession / movies) across all concession counters. Ensure new products are showcased effectively, reflecting customer desires and highlighting that there are always new and exciting items in the store.
  • Communications: Keep customers well-informed about promotions, new menu items, and merchandises through timely communication channels, such as on-ground and digital platforms
  • Customer-Centric Approach: Embrace a customer-centric mindset by gaining a deep understanding of targeted audience's needs and preferences. Regularly conduct customer surveys and solicit feedback to identify new areas of business opportunities.

REQUIREMENT

  • A Diploma / Degree or postgraduate qualification in a relevant subject area
  • Minimum 3 – 5 years of working experience
  • Strong marketing knowledge in Retail, F&B, merchandise, and loyalty.
  • Recognized local organization.
  • Experienced in 360 marketing and GTM
  • Strong customer centric business mindset
  • Good communication and presentation skills in both English and Bahasa Malaysia