Senior Executive/Executive Marketing & Admissions

Roles and responsibilities

• Assist the Campus Head of M&A to develop and implement effective marketing strategies to create prospects for the school.
• Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.
• Support the Campus Head of M&A on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.
• Assist in Market intelligence – Competitors analysis and other research-based reports.
• Assist the Campus Head of M&A to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.
• Ensure all leads are follow up and manage individual pipeline target enrolments.

2. Admission – Leads to Enrolment Conversions

• Responsible on monitoring daily leads pipelines received from different marketing channels – offline + online.
• Provide counselling and guidance on admissions requirements to prospective parents/students.
• To ensure pipeline management complies to the CRM KPI and compliances.
• To ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/ CRM daily.
• To support the Campus Head of M&A on all admission team – weekly / monthly admission pipeline to ensure target enrolment conversions are met.
• Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.
• Ensure that excellent and timely customer service are always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. To call new opportunities assigned daily.
• To actively identify, acquire, and develop new sales opportunities and to convert the unconverted leads into opportunities.
• To maintain consistent contact with prospective students throughout the enrolment process and, achieve defined sales objectives/target.
• Outstanding communication and relationship with internal (within school) and external stakeholders (feeder markets) are established and maintained.
• Ensure relevant policy, procedure and guidelines governing the Marketing & Admissions Department are in place.
• To assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, to inform parents on the results and to conduct follow-up until registration/enrolment.

3. Exhibitions and Event Management

• Strategies and plan effective events and initiative to drive new leads and enrolment for each intake.
• Coordinate with both Central marketing team on all marketing collaterals supports / digital performance campaign to drive awareness and leads to the events/exhibition/initiatives.
• Work with Academics on showcasing the schools’ curriculum/facilities to parents / students.
• Work with campus social media personnel/team on organic campaigns to drive awareness for the events/exhibition/initiatives.
• Represent and promote the Company at event launches, trade fairs and exhibitions.
• Conduct GAP analysis for every event with DMA/CP/Central Marketing Team on how to improve and optimised the next events/exhibitions/initiatives.
• To be involved in other ad-hoc projects as and when assigned by the Company.

Job Requirements:

• Minimum Degree from Marketing, Business studies/Administration or Management
• Mandarin Speaking is utmost priority to cater our China/Japan Market
• International School Recruitment Background would be an advantage
• Preferably with 3 years of relevant experience.
• Experience in marketing campaigns and ability to drive sales / admissions through strategic marketing initiatives and campaigns.
• Must have own transport and be willing to travel within Klang Valley with a valid driving license
• Strong computer skills including Excel, Word, Outlook, Powerpoint, Google Applications
• Must be able to multitask and able to take work pressure during peak season and ability to work with minimal supervision.
• Excellent written and verbal command of English, proficient in Bahasa Malaysia.
• Excellent organisation and communication skills. Strong leadership skills to drive the team’s pipeline and meet target / KPIs.
• Positive attitude towards continuous personal development.
• Dependable, responsible, meticulous, detailed, and able to work with minimum supervision.
• Strong logical and interpersonal skills