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Senior Marketing Executive

Salary undisclosed

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  • Creating timelines for all promotions, including filling item lists, artwork design by the designer, POSM printing, promotion price setting, retail briefings, and POSM allocation, ensuring smooth execution of all promotions.
  • Negotiate promotion prices, POSM content design, printing materials, production techniques, costs, and warehouse schedules for outgoing goods with suppliers.
  • Ensure optimal shopping experiences in all branches by coordinating with the operations department for store decorations and layout enhancements.
  • Ensure supplier-rented display spaces or shelves are properly utilized, and update in-store POSM according to current promotion themes, such as hanging mobiles, standees, gondola posters, cashier posters, and dual-screen displays.
  • Negotiate with suppliers to secure additional A&P support, including advertising funds, extra POSM, gifts, rebates, vouchers, and samples, reducing promotion costs.
  • Coordinate with other departments to fulfil supplier requirements, such as in-store product displays and social media postings and provide feedback to suppliers.
  • Develop and implement monthly outreach strategies to promote the brand and its products/services.
  • Identify and establish partnerships with school, corporate, and community organizations
  • Coordinate with internal teams to align outreach activities with overall marketing campaigns.
  • Plan, organize, and execute outreach events and community activities.
  • Work with retail, pharmacist, and training department to ensure the success of events.
  • Monitor and evaluate the effectiveness of events, making recommendations for future improvements.
  • Design and implement multi-channel marketing campaigns to promote the company’s products/services.
  • Develop marketing materials such as poster, POSM, social media posts, and online ads.
  • Collaborate with the creative team to produce compelling content that resonates with target audiences.
  • Job Requirement

  • Must possess a Diploma or Degree in marketing, business, or a related field
  • Marketing and communication expertise
  • Creative and with good writing skills
  • Able to interact well with all management levels of people
  • Positive working attitude, willing to learn and punctual
  • Knowledge of digital tools, and computer competences
  • Required languages: Must be at least able to communicate in English or Bahasa Malaysia
  • Looking for career advancement technically and willing to explore retail industry knowledge.