Marketing Executive & Social Media Strategist

Sugarscarf is on a mission to become a global fashion brand, and we need a creative and strategic Marketing & Social Media Executive to help us get there. Does your personality light up the room, just like the vibrant characters of Gossip Girl and Emily in Paris? We are looking for someone who can bring glam, wit, and creativity into everything they do. If you're passionate about fashion and social media, and excited to create content that resonates with audiences worldwide, we want you on our team!

We’re searching for a passionate, creative, and hardworking individual with a flair for all things social media. You should be someone who:

• Loves Fashion: You understand the latest trends and how to translate them into captivating content that resonates with our audience.
• Has a Sharp Eye for Detail: You have an excellent eye for aesthetics and design, knowing exactly what makes a post or a story pop.
• Is Extremely Creative: You’re brimming with ideas and know how to think outside the box to bring fresh, innovative concepts to our social media channels.
• Possesses a Bright Personality: Your positive energy and enthusiasm are contagious, making you a natural at engaging with our community.
• Willing to Go the Extra Mile: You’re dedicated, proactive, and always ready to take on new challenges to bring Sugarscarf to the next level.

Key Responsibilities:

• Develop and implement social media strategies to enhance brand visibility and engagement.
• Create, schedule, and manage social media content across platforms such as Instagram, Facebook, and Twitter.
• Analyze performance metrics and adjust strategies to optimize reach and impact.
• Generate creative and compelling content ideas that align with the brand’s message and target audience.
• Work with photographers, designers, and other creatives to produce high-quality visuals and campaigns.
• Plan and execute marketing campaigns to promote brand products and services.
• Develop innovative marketing solutions tailored to the market
• Conduct in-depth market research to identify opportunities for brand expansion and understand the competitive landscape in target regions.
• Stay ahead of global fashion trends and incorporate these insights into marketing strategies and product offerings.
• Monitor and report on the performance of global marketing initiatives, providing insights and recommendations for continuous improvement.
• Use data-driven insights to refine strategies and maximize the impact of marketing efforts.

Everyday Role:

* Create & Curate Content: Develop engaging posts, stories, reels, and more that embody the Sugarscarf brand and connect with our audience.
* Strategize & Plan: Craft social media strategies that are aligned with our brand vision and goals, utilizing platforms like Instagram, Facebook, TikTok, and more.
* Engage & Grow: Interact with our community, respond to comments, messages, and build relationships with influencers and brand ambassadors.
* Analyze & Optimize: Monitor the performance of our social media channels, providing insights and recommendations for continuous improvement.

Qualifications:

• Bachelor’s Degree in Marketing, International Business, Communications, or a related field.
• Minimum of 3 years of experience in global marketing or social media management, preferably in the fashion or premium industry. You have experience working with retail fashion brands and understand the nuances of engaging a fashion-forward audience.
• Fluency in English and Malay is required
• Strong understanding of global fashion markets and consumer behavior across different regions.
• Proficiency in social media management tools, content creation software (e.g., Canva, Adobe Suite), and analytics platforms.
• Excellent communication and interpersonal skills

How to Apply:

If you’re excited to bring your creativity and passion for social media to Sugarscarf, please send your resume, a cover letter, and any relevant portfolio work to . We look forward to seeing how you can help us take Sugarscarf to the next level!

Join us at Sugarscarf and be part of a brand that’s redefining fashion on a global scale!