Marketing Executive/ Senior Executive

We are a fast-growing F&B Restaurant Chain looking for innovative, positive-minded, hardworking, super-organized, efficient, forward-thinking problem-solvers with exceptional interpersonal skills and attention to details. We built and grew a hospitality brand with one simple idea: to create a place where people can belong. SOUL Society is a leader within the food and business industry, nurturing and building the current and next generation to become leaders in their own right.

The Soul Society Group began in 1996, opening its first outlet SOULed OUT brand as a small neighbourhood café in Mont Kiara. With a coquettish menu featuring a mix of familiar favourites and an astute beverage list, it won many hearts with its easy and familiar personality. An eclectic mix of Local, Western and Northern Indian food and beverages make it a place for friends and family to foster the spirit of friendship and camaraderie. Now we are running 8 different outlets under different house brands named SOULed Out, WIP & HUBBA HUBBA located around the Klang Valley golden triangle area, Bangsar, Desa Sri Hartamas, Mont Kiara, Pavilion Bukit Jalil, Genting Highlands & Kota Kinabalu. SOUL Society’s food, ambience, events, and philosophy reflect the ways of life and identities of the world around us—yours, included. Cultivating a feeling of warmth and a sense of belonging within our restaurants starts with creating that very same atmosphere with our people; a culture that is growth-oriented, inclusive, and diverse, where everyone cannot just find their voice, but also their sense of belonging and purpose. Our team dreams and thinks big, and we have a myriad of career opportunities for you to explore. More than a decade on and having served over 3 million patrons, the Group has matured into an assured personality with a fun-loving spirit. After all, encounter with Soul Society it is ‘as good as a hug’."

Overview:
As a Marketing Senior Executive or Team Leader in the Food and Beverage industry, you will be responsible for overseeing and coordinating all aspects of marketing activities to promote and enhance the brand and products of our company. This role requires a strategic thinker, a creative mind, and a strong leader who can guide a team to achieve marketing goals. The ideal candidate should have a deep understanding of the F&B market, consumer behaviour, and effective marketing strategies.

Key Responsibilities:

Strategic Planning:
• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Conduct market research to identify trends, competitor activities, and opportunities for innovation.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Team Leadership:
• Lead, motivate, and inspire a team of marketing professionals, providing guidance and support in achieving individual and team goals.
• Foster a collaborative and creative work environment, encouraging innovative ideas and solutions.
• Conduct regular performance reviews, set objectives, and provide ongoing coaching and development.

Social Media/ Campaign Management:
• Oversee the group social media & digital communication planning, execution, and analysis of marketing campaigns across various channels, including offline & online.
• Ensure consistency in brand messaging and maintain a strong brand image (SOULed OUT) throughout all marketing materials.
• Monitor and analyse the performance of campaigns, adjusting strategies as needed to achieve optimal results.

Content Development:
• Coordinate the creation of engaging and compelling content for various platforms, ensuring alignment with brand guidelines.
• Develop and maintain a content calendar to support marketing campaigns and initiatives.
• Collaborate with designers to produce high-quality content.

Market and Consumer Insights:
• Utilize data and analytics to gain insights into consumer behaviour, preferences, and market trends.
• Stay informed about industry developments, emerging technologies, and competitor activities to identify new opportunities.

Budget Management:
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Track expenses, analyse variances, and make recommendations for cost optimization.

EMPLOYMENT BENEFITS:

• Work with one of Malaysia's well-established Food & Beverage group
• Opportunities for growth and personal development as we expand our business
• Discounts on food & beverage
• Medical Coverage/ Staff meal provided
• Network with Well-known Brands
• Employee Dividend Scheme

Soul Society is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. If you are interested to join Soul Society’s growing team, submit your application to us! If you are the type that thrives to be part in creating another piece of our history, here is an opportunity to join one of the most talked-about Food & Beverage groups in town. We provide a stimulating and challenging environment with excellent prospects for career development. ……and we have fun while doing it!