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Job Summary: The Senior Marketing Executive will lead and execute marketing initiatives, with a primary focus on event management, strategic marketing planning, and social media engagement. This role requires a creative and results-driven professional to enhance brand visibility and drive audience engagement through innovative marketing strategies.
Key Responsibilities:
- Event Management:
- Plan, coordinate, and execute marketing events
- Collaborate with cross-functional teams to ensure events align with overall marketing goals and brand messaging.
- Manage event budgets, timelines, and logistics to ensure successful execution and ROI analysis post-event.
2. Email Marketing:
- Design and execute email marketing campaigns, including newsletters, promotional offers, and event invitations.
- Segment audiences and tailor messaging to increase engagement and conversion rates.
- Monitor email campaign performance, analyzing metrics such as open rates, click-through rates, and ROI to optimize future campaigns.
3. Social Media Planning:
- Create and manage social media content calendars
- Develop engaging content that aligns with brand messaging and resonates with target audiences.
- Analyze social media performance and generate reports to inform strategy and improve engagement.
4. Collaboration and Communication:
- Work closely with the creative team to produce marketing materials, including brochures, presentations, and digital content.
- Liaise with external vendors and partners to enhance marketing initiatives and event execution.
- Present marketing strategies and performance results to stakeholders and senior management.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- 3 to 5 years of experience in marketing, with a focus on event management and social media.
- Proven track record of successfully managing events and executing marketing campaigns.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools (e.g., CRM systems, social media management tools).
Preferred Skills:
- Experience with digital marketing strategies and tools.
- Creative mindset with a passion for developing innovative marketing solutions.
- Strong project management skills and attention to detail.
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