Epicareer Might not Working Properly
Learn More

Sales Strategy

Salary undisclosed

Apply on


Original
Simplified

Job Description: Sales Strategy

Position Title: Sales Strategy (Snr Exec / Ast Mgr )

Reports To: Head of Sales & Marketing

Position Summary:

Responsible for developing, implementing, and optimizing sales strategies that drive business growth and achieve the company’s sales objectives. This role involves analyzing market trends, managing sales channels, and working closely with cross-functional teams to execute strategies that enhance market presence, improve customer engagement, and maximize profitability.

Key Responsibilities:

Sales Strategy Development:

  • Formulate and execute strategic sales plans that align with company objectives and market dynamics.
  • Analyze sales performance data to identify trends, gaps, and opportunities, and recommend actionable strategies to boost performance.
  • Develop initiatives to support the launch of new models and products, considering competitor activities and market conditions.

Channel Management & Optimization:

  • Oversee the development of channel strategies, ensuring optimal coverage and performance across all sales channels (direct sales, dealer networks, and digital platforms).
  • Collaborate with the dealer development team to enhance dealership capabilities and improve channel effectiveness.

Market Analysis & Forecasting:

  • Conduct comprehensive market research and competitor analysis to identify emerging trends, market potential, and new business opportunities.
  • Support sales forecasting processes and contribute to setting realistic targets for the sales team.

Sales Program Management:

  • Design and implement sales programs, campaigns, and promotions to increase market share and achieve revenue goals.
  • Monitor and evaluate the effectiveness of sales programs, adjusting strategies as needed to optimize results.

Cross-Functional Collaboration:

  • Work closely with Marketing, Product Planning, and Dealer Operations teams to ensure alignment of sales strategies with broader business goals.
  • Provide input into product positioning, pricing strategies, and go-to-market plans.

Performance Management & Reporting:

  • Establish key performance indicators (KPIs) and metrics to track sales strategy execution and impact.
  • Prepare detailed reports and presentations for senior management on sales performance, strategic initiatives, and market insights.

Dealer Engagement & Training:

  • Develop dealer engagement strategies to motivate and support the dealer network.
  • Collaborate with the training division to enhance the capabilities of sales teams and ensure consistent messaging and execution of sales strategies.

Qualifications:

  • Bachelor’s degree in Business, Marketing, or a related field. MBA is preferred.
  • Minimum of 5-7 years of experience in sales strategy, business development, or sales operations within the automotive or related industries.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Power BI).
  • Proven track record in developing and implementing successful sales strategies.
  • Experience working with dealership networks and understanding of automotive sales channels.
  • Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
  • Strong leadership abilities and project management skills.

Key Competencies:

  • Strategic Thinking: Ability to develop and execute comprehensive sales strategies.
  • Analytical Acumen: Proficiency in analyzing market trends and sales data.
  • Collaboration: Strong ability to work across teams and build relationships.
  • Result-Oriented: Focused on achieving measurable outcomes and driving business growth.
  • Adaptability: Ability to pivot strategies in response to changing market conditions.