Executive, Portfolio Management, Cards Marketing, Cards Malaysia, Group CFS

Responsibilities:

• Develop and execute Cards receivables campaigns to achieve business and financial goals.
• Support sales channels for acquisition of receivables products (external telesales, branches and M2U/MAE app).
• Request for leads from the Customer Analytics and Insight (CAI) for telesales teams to contact customers to acquire Balance Transfer and Cash Treats.
• Conduct monthly performance review with the telesales teams selling receivables products for us – Balance Transfer and Cash Treats, reviewing sales performance, understanding the challenges, gathering feedback from telesales agents and always looking at how to further improve the teams’ performance.
• Plan and map out advertising and promotion budget for receivables campaigns and products.
• Work closely with branding, legal, compliance, risk, customer engagement, sales and external creative agencies to strategize and develop advertising, communications, promotions, and tactical approaches to yield maximum results.
• Prepare and present approval paper or memo to the management to come up with new campaigns or initiatives to grow receivables products.
• Continuously improve new cards activation rate and cards attrition by coming up with early engagement campaigns to encourage activation soonest possible.

Requirement:

• Prior experience in Banking (preferably in Product Management and Consumer Banking)
• Academic qualification: Degree in any discipline (preferably in Banking, Finance or Marketing)
• Detail-oriented, with good organizational and marketing skills
• Ability to work independently
• Preferably with prior experience in writing and presenting management approval paper/memo
• Keen interest in numbers
• Enthusiastic, versatile and a willing learner with positive attitude