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Senior Business Analyst

Salary undisclosed

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Responsibilities:​

  • Contribute to customer relationship management, including stakeholder identification and needs assessment
  • Support business units in creating dashboards and visualizations using Google Data Studio, GA Custom Reports, Tableau, etc
  • Provide data analysis and insights to challenge the status quo, influencing business decisions and collaborating with senior professionals
  • Monitor The Star's website performance using Google Analytics through tracked metrics and dimensions
  • Assist the data science team with refining use cases and supporting data modeling
  • Support and improve the reader/subscriber journey across acquisition, retention and recovery through targeted messaging strategies. (ie: EDM, web/app pushes and web messages)
  • Manage end-to-end execution of use cases, from ideation to delivery, including business analysis, data sourcing and stakeholder presentations

Requirements:

  • Bachelor’s degree in Business, Economics, Mathematics, Statistics or a related field
  • Minimum 3 years of industry experience, including exposure to media, consulting, commercial data analytics, customer analytics, web analytics and social media analytics
  • Familiarity with business intelligence and visualization tools, such as Google Data Studio
  • Experience or knowledge of Google Analytics is an advantage
  • Proficiency in data querying or extraction via SQL is a plus
  • Knowledge of Google Ad Manager and sales analytics is a plus
  • Experience with marketing automation tools