Senior Business Analyst
Salary undisclosed
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Responsibilities:
- Contribute to customer relationship management, including stakeholder identification and needs assessment
- Support business units in creating dashboards and visualizations using Google Data Studio, GA Custom Reports, Tableau, etc
- Provide data analysis and insights to challenge the status quo, influencing business decisions and collaborating with senior professionals
- Monitor The Star's website performance using Google Analytics through tracked metrics and dimensions
- Assist the data science team with refining use cases and supporting data modeling
- Support and improve the reader/subscriber journey across acquisition, retention and recovery through targeted messaging strategies. (ie: EDM, web/app pushes and web messages)
- Manage end-to-end execution of use cases, from ideation to delivery, including business analysis, data sourcing and stakeholder presentations
Requirements:
- Bachelor’s degree in Business, Economics, Mathematics, Statistics or a related field
- Minimum 3 years of industry experience, including exposure to media, consulting, commercial data analytics, customer analytics, web analytics and social media analytics
- Familiarity with business intelligence and visualization tools, such as Google Data Studio
- Experience or knowledge of Google Analytics is an advantage
- Proficiency in data querying or extraction via SQL is a plus
- Knowledge of Google Ad Manager and sales analytics is a plus
- Experience with marketing automation tools
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