Performance Marketing Specialist
Salary undisclosed
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- Campaign Management: Planning, executing, and managing paid digital marketing campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
- Optimization: Continuously optimizing campaigns to maximize performance. This includes A/B testing, adjusting bidding strategies, audience targeting, and refining ad creatives.
- Data Analysis: Analyzing campaign performance through metrics such as CPC (cost per click), CPA (cost per acquisition), CTR (click-through rate), and ROI (return on investment) to make informed decisions.
- Budget Management: Allocating and managing advertising budgets efficiently to maximize returns without overspending.
- Keyword Research & Targeting: Conducting thorough keyword research to ensure campaigns are reaching the right audience and refining targeting options for greater precision.
- Collaboration with Creative Teams: Working closely with content creators and designers to develop high-performing ad creatives (images, videos, and copy).
- Tracking & Reporting: Implementing tracking tools like Google Analytics, UTM parameters, and pixels to monitor user behavior and the effectiveness of campaigns.
- Staying Updated: Keeping up with trends and best practices in digital marketing to ensure campaigns remain competitive.
- Expertise in advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).
- Strong analytical skills and familiarity with tools like Google Analytics, SEMrush, or similar.
- A deep understanding of digital marketing metrics and KPIs.
- Experience with budget management and campaign optimization techniques.
- Ability to work with cross-functional teams, particularly creative and technical teams.
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