Executive, PR & Social Media

Job Responsibilities

We are seeking a highly motivated and creative Senior/Executive, PR & Social Media to take charge of building a positive brand image, enhancing media relations, and driving engagement through compelling content and storytelling. This role is crucial for executing public relations strategies, managing influencer partnerships, and ensuring social media alignment with business objectives and brand identity. You will collaborate with internal teams and external stakeholders to deliver effective campaigns that resonate with our target audience.

Public Relations / Influencer & Partnership Management:

• Develop and implement PR strategies aimed at boosting brand awareness, reputation, and customer loyalty.
• Cultivate and maintain strong relationships with media outlets, journalists, influencers, and other key stakeholders.
• Draft and distribute press releases, media kits, and brand statements to ensure consistent and positive media coverage.
• Organize and manage press events, interviews, product launches, and media briefings.
• Monitor media coverage and prepare detailed reports analyzing PR performance and opportunities for improvement.
• Identify, engage, and collaborate with influencers, brand ambassadors, and content creators to amplify brand stories.
• Develop and oversee influencer campaigns that align with brand objectives, managing relationships and negotiating contracts to ensure maximum impact.
• Track influencer campaign results and provide data-driven insights for optimization.

Social Media Management:

• Develop and execute a comprehensive yearly Content Marketing Strategy (CMS) to enhance social media engagement, grow followers, and strengthen brand affinity.
• Ensure that planned content strategy is completed six months ahead of each season, aligning with marketing communication topline plans, brand direction, and DNA, while addressing both top and bottom funnel needs.
• Oversee the identification of key products (directional products, slow-moving products) for photoshoots, ensuring the timely delivery of marketing content assets to meet sales and campaign targets.
• Manage content creation, scheduling, and posting across all social media platforms, including Instagram, Facebook, XHS, LinkedIn, TikTok, and others.
• Oversee day-to-day social media activities, including community management and content moderation.
• Track and analyze key social media metrics to measure success, provide actionable insights, and refine strategy for improved performance.
• Collaborate with creative and marketing teams to ensure brand consistency in tone, messaging, and visual representation across all digital channels.
• Develop and execute crisis communication plans to ensure timely responses and safeguard the brand’s reputation during challenging situations.
• Monitor both social and traditional media for potential risks, taking proactive steps to mitigate negative coverage and maintain brand integrity.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum of 3 years of experience in digital marketing, social media and content creation.
• Proven track record of developing and executing successful PR / digital marketing campaigns.
• Proficient in content management systems, content editing software, and social media platforms.
• Excellent writing and editing skills, with a keen eye for detail and accuracy.
• Ability to work independently and collaboratively in a team environment.
• Experience in the fashion, luxury, or retail industry.
• Creative and strategic thinker with a strong focus on results.
• Exceptional organizational and project management skills.
• Strong analytical and problem-solving abilities.
• Self-motivated and proactive with a positive attitude.