Licensing Business Development Manager (Malaysia)
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Neopets is a vibrant and beloved online virtual pet game where users can adopt, care for, and interact with their very own Neopets. With a rich history and a dedicated 150M+ fan base, Neopets continuously evolves to provide engaging experiences through games, activities, and a vast virtual world. Our target audience primarily includes Millennials and Generation Z, who are passionate about digital experiences and community engagement. We aim to create nostalgic yet innovative content that resonates with these demographics.
Position Overview
We are looking for a dynamic and experienced candidate with a strong background and proven success in overseeing and expanding our licensing operations in the APAC markets. Candidates who have a passion for licensing and a proactive to-do spirit will be key requirements for success in this role. You must be committed to driving innovation and excellence while delivering on revenue targets. You will play a key role in developing and implementing strategies to maximize the value of our IP through licensing agreements.
What You’ll Do:
- Develop and implement licensing strategies that align with the company's overall business goals in the APAC (mainly Singapore, Hong Kong and Taiwan) market.
- Build and maintain strong relationships with external partners, including licensees and potential brand partners to drive collaboration and maximize licensing revenue.
- Work closely with internal cross-functional teams, including marketing, creative, and product development to ensure alignment on licensing initiatives and product launches.
- Lead negotiations for licensing agreements, ensuring favorable terms that protect the company’s revenue goal while fostering long-term partnerships.
- Ensure compliance with all licensing agreements and local regulations, conducting regular audits and assessments.
- Monitor and report on licensing performance metrics, providing insights and recommendations for improvement.
Who We Are Looking For:
- Minimum of 3-5 years of experience in licensing management, particularly in the APAC market. This includes a track record of identifying, negotiating, and closing licensing deals that have generated revenue and increased brand value.
- Strong business development skills are essential, including the ability to identify new opportunities, build relationships with potential partners, and effectively communicate the value of our intellectual property assets.
- Possess excellent negotiation skills and the ability to develop mutually beneficial agreements. Practical written and verbal communication skills are essential for building and maintaining successful licensing partnerships.
- Embrace a strategic mindset and the ability to think creatively to identify innovative licensing opportunities and develop long-term licensing strategies.
- Highly motivated and results-oriented, proven to meet or exceed targets and drive revenue growth through successful IP licensing initiatives.
- Entrepreneurship and Commitment to taking on new challenges and self-motivation
THE PERKS:
- Dynamic and multicultural work environment
- Flat company structure: your ideas get heard by the right people very quickly
- Casual work attire
- Flexible remote working
